A new campaign. Select new wonders of the world. Will Taj be amongst the new wonders? Oh. Our Taj - the monument of eternal love will not make the list of wonders of the world. SMS Taj to 7575.
And millions of people sent their SMSes, worth 3-6 Rs each. The organizers spent a few million in distributing T-shirts, Caps, but gained billions because of these SMSes. Moreover, the campaign was not even backed by UNESCO.
Indian Idol, Voice of India, Wonders of the world - are all examples of making money by creating false impressions, and thus influencing people to send SMSes. Even the news channels ask people to send SMSes for silly things.
Taj will always remain as a symbol of love and a wonder of the world, but what we have done is label it as SMS-Taj.
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3 comments:
its ok that the carriers are making money... it just gets more carriers into the business which means more competition... and in the bargain better service, for a better price... let them make money...
what bothered me was that there are people who have never even seen the Taj and have voted...
and then we haven't really seen the others.... people didn't even know which were the other monuments in the running.... it was like ' you are indian.... vote for india'...
when the ads came about voting they just said vote for Taj.... they didn't even say who the others were...
I have no problems if carriers, mobile companies make money. They should make money.
However, I dislike their approach. They create a fear, apprehension in people's minds. Their usual strategy is - what if...
Even the Bush's campaign for the elections he won was totally a fear-driven campaign. Its not only my analysis, but also that of the Americans.
However, you are right in saying that people voted for "a particular monument" without knowing which other monuments were there in the race.
Did they ever reveal them? I dont think so.
I could have voted for my house too :-).
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